Will Fisher

Senior Vice President of Loan Origination, Citadel Servicing

After taking the reins as Senior Vice President of Loan Origination and Marketing in 2014, William Fisher has been responsible for guiding Citadel Servicing through four straight years of substantial year over year growth, recreating the Non-Prime lending segment. Fisher provides the strategic direction for the company’s Wholesale, Retail and Correspondent production sales teams and all marketing efforts. He brings over a decade of mortgage and digital marketing experience to the role, mostly in leadership positions. Prior to Citadel Servicing, Fisher served as a Vice President of Sales at First Street Financial and as Director of Sales for digital marketer, Poptent. An acknowledged Non-Prime expert, Fisher is a frequent speaker and presenter on strategies to help mortgage brokers and bankers serve underserved customers.